Emotional Endurance International, Inc. is a non-profit organization that was set up in 2008 with the following mission.

• To provide education and training to individuals or groups who are looking to establish a business or are already in business. 
  
  
• To engage in and promote, for the benefit of small business owners, research and/or study of the success of small business owners.
  
  
• To contribute to the success of small business and minority business enterprise.
  
  
• To educate the business community and provide services that support small and minority business growth.
  
  
• To provide business education and training activities.
  
  
• To reduce and minimize unemployment.